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Releasing your song to radio
TMA provides industry-standard radio promotions through Play MPE and Mi2N Music PR . We customize a package based on your budget, genre and terrestrial audience (USA, Canada, etc.). Let TMA coordinate your radio single drop with your digital distribution release to maximize effectiveness in the marketplace!
TMA Radio Promotions is an approved official reseller of promotional distribution services to radio through Play MPE, the trusted promotional distribution service used by the majors and tons of independents in over 50 countries, primarily for delivery to radio, but also press, music blogs, TV and other recipients. They deliver your music to PDs and MDs at radio stations in the USA, Australia, Canada, New Zealand, Ireland and the UK. They can also service any additional entities you want to target with your own recipient list.
With regard to the Christian format, Play MPE is the industry standard and the preferred method of delivery for radio. Radio delivery includes adding your track to their system and 3 promotional emails over a period of 6 months that goes out to their managed lists of recipients, notifying them that the track is available. We can also update the emails with any developments that might have taken place in the interim (early station adds, reviews, rotation, etc).
Once the track is live, we will also have access to your activity reports that will let us know what stations/programmers have downloaded, streamed, or opened the email. This is a great jumping off point for any follow-up work we are planning to do with the stations. We also email each station that downloaded the single as a follow-up to thank them for their support of Indie Christian music. In that email I make the artist available for interviews, liners, etc. – we build a bridge to these stations, creating a viable relationship with them going forward!
We have great relationships with several key players in faith-based marketing and promotions. We work with Salem Media and NewReleaseToday.com to customize packages exclusively priced for TMA radio clients to coincide with a radio release for 4-6 months of aggressive marketing.
We utilize what’s called IMC = Integrated Marketing Communications. This is the use of marketing strategies to optimize the communication of a consistent message. Coupling methods together improves communication. When combined together IMC builds a clearer and vaster impact than if used individually. And for the Indie Artist this is vital to make a positive and lasting impact in the faith-based markets!